I was invited by the Ruokavirasto Rural Network Support Unit of Finland to give a presentation about Hansalim at their regular webinar for rural development actors. Thomas Snellman of Reko also took part to share his thoughts about Hansalim following on from his visit in May 2024.

Following the presentation I wrote a blog post for the Rural Network Support Unit website which is available to read here.

And subsequently, the recording of the webinar was posted on their website and on Youtube for anyone to watch (see link below).

Here is the blurb for the webinar:

Learn more about Hansalim - a South Korean concept for selling and marketing local products. It began with a simple promise of mutual responsibility between consumers and producers. Now it is even a life movement, spread all over the country. Get inspired by researcher Jonathan Dolley and hear what Mr Reko in Finland Thomas Snellman says about this concept.

And the video recording: